On March 7, 2019, Lufthansa's FlyingLab flew direct from Frankfurt to SXSW on LH 448, a special, nonstop flight to Austin, Texas.
Digitalization is building a future that keeps on changing before our very eyes, and Lufthansa’s FlyingLab took a group of passengers to the global center of that change: SXSW in Austin, where music, film, culture, and entertainment merge each year with digital technology to shape the world to come.
This very special, direct FlyingLab flight from Frankfurt to Austin provided an exceptional opportunity for intense interaction among like-minded professionals. During the flight, crucial questions facing creatives across the world were presented via live presentations by key innovators seeking technological solutions.
And it all got started at the opening gate event before the flight, where the passengers traveling together got to meet each other, and continued to network throughout the flight, sharing ideas and gaining valuable insight into the increasingly local nature of our globalized – and inventive – world.
It was wonderful to meet so many inspiring people during this special FlyingLab to SXSW. From Kelvyn Colt’s stirring performance, to the sensational empathy artwork performed by The Waldorf Project, and the many fascinating talks given by our presenters, a truly unique experience was had by all.
Our heartfelt thanks go out to each performer, artist, guest speaker, and moderator, as well as the many people at Lufthansa working behind the scenes who made this FlyingLab a success. To Lufthansa’s technical specialists, pilots, and crew we are especially grateful for creating a welcoming atmosphere and a smooth flight!
And to the passengers on board we give also a very special thanks. Your curiosity and participation are essential for making FlyingLab an unforgettable experience.
We hope to see you all again soon on a FlyingLab flight!
Experience the Future of Flying
PS: Beginning in May, 2019, you can fly direct between Frankfurt and Austin with Lufthansa five days a week on flight LH 448.