Pre-Conference DMEXCO
10. September, 2018

The world's leading digital marketing Expo and Conference starts already above the clouds

On September 10, 2018 on flight LH 401 from New York (JFK) to Frankfurt (FRA).

Ready for take-off. For the second consecutive year, we are looking forward to our partnership with DMEXCO in order to launch the hot spot of the digiconomy yet while in-flight.

Join FlyingLab flight LH 401 and participate our inflight conference with interactive keynote presentations by experts of international brands talking about current trends and innovations in digital marketing, technology and business. Test cutting-edge travel gadgets on board and register to DMEXCO already at the gate reception at John F. Kennedy International Airport to experience the future of traveling.

To participate in this exclusive in-flight event, simply book a ticket for flight LH 401 from John F. Kennedy International Airport New York (JFK) to Frankfurt am Main (FRA) on September 10, 2018.

Book your ticket now

The Gate Event

Meet the other participants and speakers of the FlyingLab DMEXCO at the Gate Event. From 14:00, we will be serving some refreshments at the departure gate at JFK Airport. Here, you will also be given your test device for the flight, as well as more detailed information about the programme for the in-flight conference.

The FlyingLab Speaker on board

Some exciting presentations are waiting for you on the flight. To ensure that you can see and hear everything from your seat, Lufthansa has installed an in-flight conference system on board the Airbus A380. The presentations and interviews will be streamed to you live on your own Wi-Fi-enabled device (laptop, smartphone or tablet) directly to your seat. The in-flight conference will start about two hours after take-off at an altitude of 10,000 meters. Each talk will last approx. 15 minutes.


Alex Tapscott

„Blockchain: How Digital Marketers Can Thrive in the 2nd Era of the Internet“

Author and Philosopher

David Weinberger

„In Favor of the Inexplicable“

Board member and chief advisor DMEXCO

Dr. Dominik Matyka

„Host and Moderator“

Founder and CEO Franka Emika

Simon Haddadin

„Safe Robots - intuitive interaction and virtual programming“

Special Advisor United Nations

Claudia Edelman

„Purpose is the Future: A Wake-up Call for Brands“

Senior Director Digital Innovations Lufthansa Group

Jörg Liebe


Editorial Director Adweek

James Cooper

„How Does the Digital Age Changes the Media Landscape“

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The test device

Inflight VR - Dive deeper

Test the current Crystal Cabin Award finalist - Inflight Virtual Reality glasses. Being totally immersed in a virtual world, you quickly forget you are in an aircraft cabin with restricted space. Your travel experience is thereby enhanced considerably. Virtual Reality addresses 90 percent of the human being’s senses. This allows a complete immersion into the virtual world the viewer is exposed to.

The headset contains the software in which all the VR contents are stored. This significantly simplifies its use by the passenger. Therefore, you can experience all digital content on the glasses.

Inflight-VR is developed by a company headquartered in Munich, Germany. Established in 2014, its multinational team of virtual reality, network and backend software specialists have developed a unique concept enabling the deployment of a fully immersive and high-quality Virtual Reality entertainment on board aircrafts and other transport vehicles.


Two days of inspiration, dialogue and digital business.

DMEXCO is the meeting place and a community for key players in digital business, marketing, and innovation. They bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda.

They offer an ecosystem with seminars, debates, and expositions outlining the future of the digital economy and driving market value.

Bringing together 40,000 visitors, 1,100 exhibitors, and 500 speakers from around the world for a one-of-a-kind event each year in Cologne, DMEXCO has set the standard as the place for business minds to learn and inspire, build connections, and for ideas to become actions.

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