The exclusive pre-conference to dmexco 10,000 metres above the Atlantic
At the heart of the digital transformation is the transformation of marketing, brands and entire companies. The digital marketing exposition and conference, dmexco, has established itself as the foremost meeting place for the digital industry. For two days, leading thinkers in the field of digitalisation will come together at Koelnmesse, the trade fair and exhibition centre by the Rhine in Cologne. Quite a number of speakers as well as many visitors will be travelling to the two-day event from the USA, which is why, this year, Lufthansa FlyingLab is cooperating with dmexco.
For the first time the marketing conference will begin in New York. High above the Atlantic on board Boeing 747-8 flight LH 405, five speakers will give an insight into their digital themes. Participants in the Lufthansa FlyingLab will be able to experience fascinating live presentations at their seats - irrespective of booking class. With a Wi-Fi-enabled mobile device, such as a smartphone, tablet or laptop, they will receive live video stream of the speakers as well as their presentations. They will also have the chance to get to know other participants at the ‘Meet & Greet’ at the gate at JFK or during the flight, before dmexco even starts.