The world's leading digital marketing Expo and Conference started above the clouds
For the second consecutive year, the hot spot of the digiconomy DMEXCO launched while in flight. Passengers on flight LH401 from New York (JFK) to Frankfurt (FRA) on September 10, 2018 experienced a FlyingLab in-flight conference with five interactive keynote presentations by experts of international brands talking about current trends and innovations in digital marketing, technology and business.
Furthermore, passengers were able to test cutting-edge travel gadgets on board and register to DMEXCO already at the gate reception at John F. Kennedy International Airport. They were greeted by Jörg Liebe, Senior Director Digital Innovations of Lufthansa Group, and Dr. Dominik Matyka, Board member and chief advisor DMEXCO, at the gate, received detailed information about the conference program on board and about Lufthansa’s FlyingLab format.