Recap: FlyingLab @ SXSW Online 2021
16. March, 2021

Road Closed? Then Go New Ways

A year of change wrought by the pandemic has shown that a closed road can push us towards a new destination.

For SXSW 2021 Online, the world’s leading tech festival, Lufthansa FlyingLab was thrilled to partner again with german.innovation to discover new ways to innovate in aviation, virtual reality, and mobility. Day 1 of our three-day program began with zeroG and Lufthansa Innovation Hub joining forces to take a close look at sustainable travel. Day 2 provided a glimpse of the virtual worlds that the metaverse has in store for us. And on Day 3, international startups pitched their transformation of the Future of Travel, from renewable energy and better flying machines, to virtual travel and space-age materials.Click and relive all of the sessions online:

Day 1: Lufthansa Group - Accelerating the Transition towards Sustainable Travel

Day 2:  Beyond Here and Now: Exploring New Realities and the Metaverse

Day 3: FlyingLab Internation Startup Pitch SXSW 2021


We wish to say thank you to SXSW for inviting us to be a featured partner, and to the over 750 people who visited our virtual exhibit. Stay tuned to discover the news ways we will go in 2022!

Lufthansa FlyingLab and SXSW Online 2021: Go New Ways

The Lufthansa FlyingLab Team is delighted to partner with german.innovation at this year’s SXSW Online festival. Together we will present talks and companies that are exploring the new ways emerging in Sustainability, Data, and Smart Travel.

Primarily a music and film venue in its early years, SXSW has grown to encompass society’s digital evolution. It is the place where creative minds gather to visualize the future. Lufthansa Innovations has shared in that vision since 2012. In 2017, the first Lufthansa FlyingLab flight dedicated to SXSW took place, bringing together people from the spheres of art, music, and technology.

In March 2020, the now annual SXSW FlyingLab flight was cancelled just days before take-off because of the growing COVID-19 pandemic. Our connected world suddenly felt very disconnected.

Over the past year, the FlyingLab Team has been able to regroup at the FlyingLab Factory, a space designed for collaborative work. We have rethought existing projects, leading to new perspectives on how we can reconnect.

What have we learned? The pandemic has taught us that the isolation necessary to protect everyone’s health does not mean that we stop expressing ourselves. It has proven that creative collaboration flourishes and big ideas are born even at a distance. It has thrown us headfirst into the opportunities that digitalization opens up.

But perhaps most importantly, the pandemic made us aware of something taken for granted in the past: that creativity is carved and polished into a tangible experience only when we gather together in one place.

On behalf of the FlyingLab Team, I look forward to the day when our collaboration is shared in person again: at cruising altitude and on the ground in Austin at SXSW, the global event most receptive to new ways of experiencing the world.

Speakers in cooperation with german.innovation:

Managing Director

Christine Wang

Lead Analytics Consultant

Aman Bhattarai

Lead Business Consultant

Manuel van Esch

FlyingLab features zeroG at SXSW 2021 Online

Lufthansa FlyingLab is pleased to present How Data and AI Fuel the Transition towards Aviation Sustainability, a talk by Manuel van Esch (LinkedIn) and Aman Bhattarai (LinkedIn), data experts with zeroG.

Aviation plays a key role in the world’s transition to sustainability, and it is criticized for not doing enough. Manuel and Aman will explore how data science creates new ways of reducing aviation’s carbon footprint that go beyond technical solutions.

Register and join us on March 18 to learn more about

About zeroG:

At zeroG, a team of over 40 data experts is transforming how airlines operate.

By starting with the end user and finishing with the technology, zeroG empowers people to make the best possible decisions. Through transparent and precise data analysis, intuitive insights and effective collaboration arise.

Click to learn more about zeroG

FlyingLab features Lufthansa Innovation Hub at SXSW 2021 Online

Lufthansa FlyingLab is pleased to welcome Christine Wang, Managing Director of Lufthansa Innovation Hub. In her talk Accelerating Sustainable Travel, Christine will show how digitalization can enhance the travel experience while making it more sustainable. 

Register and join us on March 18 to learn more about

About Lufthansa Innovation Hub:

Lufthansa Innovation Hub is striving to transform flying, and along with it the entire travel chain. Ultimately, we want to reinvent the travel of tomorrow by simplifying every single trip in the world with our digital solutions: From incentivizing intermodal mobility, to creating data interfaces that link all services along the travel journey, and developing digital solutions that make mobility and travel more sustainable.

Click to learn more about Lufthansa Innovation Hub

Future of Travel | International Startup Pitch SXSW 2021 Online

Lufthansa FlyingLab and the collaborative network german.innovation are excited to learn more about your company's vision for the FUTURE OF TRAVEL.

Take part in the Future of Travel | International Startup Pitch during SXSW 2021 Online and demonstrate your creative idea for Leisure & Business Travel, Logistics, or adjacent fields like Space Travel and Urban Mobility. Topics for exploration include:


- Clean Energy | Carbon Footprint | Conscious Consumerism
- Health & Safety incl. Wellness
- Data | AI, Machine Learning | Biometrics
- Hospitality | Food Innovation, E-Commerce, Entertainment
- FinTech | Payment Systems, Process Optimization


 . . . and beyond! There are no categories in this pitch.


Applications from all parts of the world are welcome. Our goals are to encourage friendly competition among innovators and to explore new collaborations with one of the leading global aviation partners, Lufthansa and its FlyingLab team. Applications will be evaluated on their innovation merit and their potential for application and implementation within the aviation and extended mobility sector.

Our international jury of four will include industry experts from Lufthansa, a VC Fund specialized in Sustainability, and the ZAL – Center of Applied Aeronautical Research in Hamburg.

Finalists will have the chance to compete for three complementary tickets to SXSW 2022, hopefully hosted in Austin, Texas, as well as a chance to work with leading experts, research partners, and accelerator hubs in Germany.

Applications are due on March 14 (click here to apply) and four finalists and 2 runners-up will be invited to submit a pitch video by March 16. On March 20 they will present their pitch to a live juried event where the winner will be announced (11 am CDT / 5 pm CET). Please join us for the live stream of the award ceremony.

The FlyingLab Team would like to give a special thanks to german.innovation for making the Pitch possible by bringing together the Start-Ups and jury members.

Your Lufthansa FlyingLab & german.innovation team

#staysafe
#sxsw
#flyinglab

A bird’s eye view of collaboration: FlyingLab and german.innovation at SXSW 2021 Online

A year of remote collaboration has given us a bird’s eye view of SXSW, revealing how the conference and festival’s global network is reinforced by digitalization.

As part of that network, Lufthansa FlyingLab is proud to connect once again with german.innovation for SXSW Online 2021.

In years past, FlyingLab worked together with german.innovation on the ground in Austin to feature the German delegation. Prescient speakers and live performances at the German Haus reflected SXSW’s pioneering vision.
For this year’s online conference, we have joined forces from afar to present talks and companies exploring new ways emerging in Sustainability, Data, and Smart Travel.

In addition, german.innovation made it possible for FlyingLab to host the Future of Travel | International Startup Pitch, where companies will share their vision of the FUTURE OF TRAVEL.

Committed to interdisciplinary collaboration and knowledge exchange, german.innovation seeks to accelerate transnational (cross-) innovation, strengthen the “tech for good” community, and to collectively work towards achieving the Sustainable Development Goals set by the United Nations. Lufthansa FlyingLab is pleased to be a part of their mission.

For more information about german.innovation at SXSW 2021 Online visit:
german.innovation at SXSW 2021

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