Fly to the SXSW 2018 with Lufthansa

8 March 2018 with LH 440 from Frankfurt/Main (FRA) to Houston (IAH)*

Start the biggest digital conference in the world in Frankfurt before you even take off! With the Lufthansa FlyingLab, you get to meet the other participants at the pre-boarding event at the departure gate. Then, from the comfort of your seat on board Flight LH 440, you can follow the exciting live presentations, irrespective of your booking class. Using a WLAN-enabled device - a smartphone, tablet or laptop - you can connect to the speakers' live video stream. During the in-flight conference, experts will be offering stimulating insights into their subjects. What's more, make the most of the almost 11-hour flight with in-depth testing of innovative technical products. And you will still have plenty of time left for some interesting conversations. Start networking before you even arrive in Austin for the actual conference.

International Women's Day

The 8 March 2018 is International Women's DayInternational Women´s Day with the slogan #PressforProgress. Lufthansa is actively committed to gender equality in all the divisions of the Company. And for this reason, it will be sending a completely female crew from Frankfurt/Main to Houston on International Women’s Day. Alongside the stewardesses in the cabin, the cockpit of the A380 – the largest passenger aircraft in the world – will also be staffed by a female team. In addition, the podium of our in-flight conference will consist entirely of women speakers. The subject will be digital transformation, as well as the role of women in a technology-dominated world.

internationaler Frauen Tag Logo

The Gate Event

Meet the other participants and speakers of the FlyingLab SXSW 2018 at the Gate Event. From 08:00, we will be serving you snacks and drinks to start the day at the gate at Frankfurt Airport. Here, you will also be given your test device for the flight, as well as more detailed information about the programme for the in-flight conference. A particular highlight will be a musical performance – this is how we will make you wide awake for an exclusive and unique flight experience.

The Experts

Some exciting presentations are waiting for you on the flight. To ensure that you can see and hear everything from your seat, Lufthansa has installed an in-flight conference system on board the Airbus A380. The presentations and interviews will be streamed to you live on your Wi-Fi-enabled device (laptop, smartphone or tablet). The in-flight conference will start about two hours after take-off at an altitude of 10,000 metres. Each talk will last approx. 15 minutes.

The Speakers on board

The Emerging Constellation: She´s Rising

Kerstin Heiligenstetter
Head of She´s Mercedes
Daimler AG

High Impact: Invest in Women

Sophia Swire
Social Entrepreneur and International Development Expert
Future Brilliance Afghanistan

Unleashing Children’s Creativity through LEGO Play

Melissa Pickering
Creative Lead & Product Development
LEGO Group

What building a GenZ shopping app thaught me about reaching teens

Melanie Mohr

Fusion energy and the yeast problem

Sabina Griffith
Communication Officer


Alissia Quaintance
Expert in Digital Innovation and
Transformation Strategies
IQ Gemini

The interviews on board

Melek Balgün
Event/TV Host
eSports News Reporter

Claudia Schwarz
Vice President
MusicTech Germany

Lizzy Berlin

Milena Fessmann
Sugar Town Filmproduktion

Julia Lüke /
Stefan Domke
Virtual reality and more –
The WDR in times of digital change

Jennifer Miksch
Senior Project Manager
Bundeswehr Cyber Innovation Hub


Varinia Bernau

FlyingLab Reception at Palm Park

Drop by the Pool Stage at Palm Park presented by Mercedes­Benz and smart and get together to hear inspi­ rational international speakers and see innovative prototypes for crew outfits as well as a cocoon airplane seat. Relax and network while listening to live performances by Lizzy Berlin and Emma Elisabeth and enjoy free tasty food and drinks. Say yes to the future and help to shape it.

March 10, 2018
10.00 a.m. to 12.30 p.m.
Palm Park Pool Stage

Exclusive Interview

Jan Frodeno
Mercedes-Benz Brand Ambassador


Building a future we want to live in

Martin Wezowski
SAP Chief Designer

What building a GenZ shopping app thaught me about reaching teens

Melanie Mohr

Information Neurosis and a Return to Human Growth

Kimo Quaintance
IQ Gemini


Maks Giordano
Managing Partner & Co-Founder


Impressions FlyingLab exclusive pre-Event 2017

SXSW: Interactive, Film and Music

South by Southwest (SXSW) is the most famous event worldwide showcasing the digital economy and the music and film industries. At first glance, this is an unusual combination for a conference. Yet digitalisation has radically altered all three sectors. Disruption and innovative business ideas are key themes in these presentations as well as at the conference at Austin's Convention Center. There is also an extensive music and film programme at hotels, cinemas and bars, as well as on the open-air stages in the city centre. For ten days (between 9 and 18 March 2018) the Texan capital will be totally given over to the SXSW.

What is a FlyingLab?

The FlyingLab is Lufthansa's open innovation platform. Together with experts and partners, the airline is making the impact of digitalisation on all walks of life both visible and tangible. FlyingLabs take place in airport lounges, at conventions and trade fairs, as well as on board scheduled flights.

Our FlyingLabs on board aircraft are composed of two parts: the conference itself and product testing. You can connect to the expert presentations on board with any WLAN-enabled device, irrespective of your booking class. The speakers and their presentation slides can be seen on live video streaming. Members of the audience can ask questions in writing about the presentation to engage in a dialogue. After the conference, there is still enough time to try out a few innovative technical products on board. FlyingLabs are thematically matched to the flight destination or an event at the destination. People with the same destination often share the same interests. So by participating, you can expand your network during the flight.

* The connecting flight to Austin is not part of the FlyingLab programme.