Exclusive pre-conference and exchange event
12. March, 2020

All hat. No A lot of cattle

Welcome to the Lufthansa FlyingLab to SXSW 2020!

Why wait until you get there to be immersed in ingenuity? Join other creatives and tech aficionados like you on March 12 on LH 468 for this special, direct flight from Frankfurt to Austin with the Lufthansa #FlyingLab.

On board, presentations by leaders in digital innovation will give you exclusive access to the ideas driving this year’s festival in an intimate, conference setting. Live performances of music and art will expand the boundaries of your in-flight experience.

There’s a saying in Texas: All hat, no cattle. It means a lot of talk, but little substance to back it up. Be a part of the Lufthansa FlyingLab to SXSW 2020 and we hope you’ll agree, our hat is big, but we have plenty of big ideas, too, to inspire you on the way to Austin.

What Happens on Board

Immerse yourself in the ideas trending at SXSW 2020 with our select line-up of speakers and performers. During the flight, they will provide insight into how the interaction between digitalization and human creativity is transforming art and music as well as many aspects of our daily life. To participate, all you need is a Wi-Fi device, like a smartphone, tablet, or laptop.

On the Ground and in the Air

The Lufthansa FlyingLab isn't just on flights, but on the ground as well. Guests experience a series of events in airport lounges, at the gate, and during the conference. Stayed tuned to learn more about FlyingLab events at SXSW in 2020.

Meet our speakers on flight LH468


Hannah Klose


Dr. Jörg Liebe


Dr. Constanze Schreiner

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